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Trade Marketing & Category Development Manager - FMCG Sector
For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.
Job description
Key Responsibilities
• Define and implement Trade Marketing and Category Development strategies in line with company objectives
• Analyze category performance, market trends, and consumer behavior to identify growth opportunities
• Develop and lead category management projects for key clients (Modern Trade and Retail)
• Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies
• Lead category reviews and deliver strategic presentations to clients
• Monitor sales KPIs, profitability, and ROI of trade activities
• Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning
• Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment
• Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment
Required Skills
• Strong analytical mindset with a data-driven approach
• In-depth knowledge of Category Management principles
• Solid understanding of FMCG dynamics and Modern Trade channels
• Ability to translate data into actionable insights and strategic recommendations
• Excellent communication and presentation skills, including with external stakeholders
• Strong influencing and stakeholder management skills
• Proactive, results-oriented, and problem-solving attitude
Required qualifications
Requirements
• Degree in Economics, Marketing, or related fields
• 5-7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG
• Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)
• Proven experience managing complex, cross-functional projects
• Good command of English
• Willingness to travel within Italy