About us
About Mareblu
Mareblu is one of Italy's most iconic seafood brands, celebrated for its commitment to quality, sustainability, and authentic Italian taste. Combining tradition and innovation, Mareblu delivers delicious, healthy products that delight consumers while respecting marine resources.
Joining Mareblu means shaping the future of a brand that continuously reinvents itself, staying true to its values of taste, quality, and responsibility.
Job Description
Your Mission at MAREBLU
As Brand & Communication Manager, you will:
- Build and strengthen Mareblu's brand equity
- Increase brand awareness and consumer engagement
- Lead communication strategies across both traditional and digital channels
- Drive consumer-centric product innovation and renovation
- Monitor performance and optimize marketing campaigns
- Collaborate closely with Sales, Trade Marketing, Supply Chain, and Finance teams in a fast-paced international environment
- You will be a key player in Mareblu's growth, ensuring a strong competitive position and sustainable market success in Italy.
Key Responsibilities
- Brand & Portfolio Management
- Own the performance of your product portfolio
- Define and execute brand and marketing strategies
- Drive market share growth and competitive positioning
- Lead short- and long-term innovation and renovation projects
- Plan and implement digital marketing initiatives (SEO/SEM, CRM, email marketing, social media, display advertising)
- Monitor KPIs and ROI, analyze campaign performance, and optimize continuously
- Manage digital communication budgets and external partner relationships
- Identify target audiences and design campaigns that engage, inform, and motivate
- Provide data-driven recommendations to support strategy
Work closely with Marketing, Trade Marketing, Sales, Supply Chain, and Finance
Operate in an international, multi-country, fast-paced environment
Required qualifications
Who You Are
- Bachelor's degree in Marketing, Communication, or related field
- Minimum 4 years' experience in Brand Management, in FMCG and multinational environments
- Expertise in KPIs tracking, performance analysis, and ROI evaluation
- Experienced in product launch and innovation projects
- Analytical thinker with a creative mindset
- Excellent project management and multitasking skills
What Makes You Successful
You embody our Big 6 Values:
- Passionate
- Humble
- Respectful
- Responsible
- Collaborative
- Innovative
You combine strategic thinking with operational excellence, thrive in dynamic environments, and love driving measurable impact.
