À propos
iObeya is a growing adventure that has been evolving for over 20 years.
Our secret? A startup spirit, 150 passionate people who give their best in a fulfilling work environment built on strong human values and a shared, inspiring ambition.
Joining iObeya means being part of a fast-growing company, both in France and internationally. It means working in a dynamic environment and a participative structure where everyone is actively involved in shaping the company's future.
In just 10 years, iObeya's Digital Visual Management solutions have already won over more than 500 large companies across all industries, in over 30 countries, with 600,000 daily users. iObeya is revolutionizing performance management and continuous improvement across all departments by empowering leaders, managers, and operators to digitize Lean and Operational Excellence standards and routines.
Today, our goal is to become the global leader in the digitalization of Management Systems for Industrial Enterprises.
As part of our ambitious growth strategy, we are looking for a Marketing Director (M/F) to join our team.
Le poste
Your Main Missions & Responsibilities:
As Marketing Director at iObeya, you will contribute to our growth strategy with a strong focus on acquiring qualified leads. You will lead a team of six people and ensure coordination between the marketing, sales, and product teams. Your role is both strategic and hands-on, with a strong emphasis on data, SEO/SEA, and multichannel go-to-market.
Your main responsibilities include :
Strategy (in collaboration with the CEO and leadership team):
- Co-design the global marketing strategy, roadmap and go-to-market focused on industrial customers and aligned with growth objectives.
- Contribute to brand and product positioning.
- Define and manage the Marketing budget.
Marketing Plan Development & Execution:
- Define and lead the strategy for lead generation, partner acquisition, and expansion of existing accounts.
- Design, deploy, oversee, and optimize multichannel and ABM campaigns (SEO, SEA, Social Media, Content, Events, Webinars).
- Implement tools and processes for a data-driven approach: KPIs, ROI, CAC, lead attributionManage the marketing budget, external providers (freelancers, agencies), and automation tools.
- Oversee and participate content creation and ensure consistency with market positioning.
- Lead the website's evolution, ensuring an effective customer journey.
Team Management & Cross-functional collaboration :
- Coordinate and oversee marketing operations internationally (mainly Europe and the USA).
- Manage the marketing team, including a creative studio, marketing operation, marketing product and market research.
- Define and adapt processes and organization.
- Work closely with Sales, Partnerships, and Product teams to ensure strategic alignment.
Profil recherché
This role is for you if you have:
- At least 10 years of experience in B2B SaaS marketing, including 5+ years focused on growth marketing and lead generation.
- Proven expertise in SaaS go-to-market strategies with a multichannel ABM approach (inbound, SEO/SEA, events, social media, content, etc.).
- Strong writing skills in both French and English.
- A solid understanding of the U.S. market.
- Confirmed experience as a team leader.
- Full professional proficiency in English.
- A strategic, structured, rigorous, and hands-on mindset.
- Bonus : Knowledge of Lean/Operational Excellence and Manufacturing/Industry 4.0.
What You'll Enjoy at iObeya :
- Free shares.
- Flexible hours and hybrid remote work (2 days/week).
- 100% health insurance coverage, meal vouchers, and works council perks.
- Complimentary fruits, drinks, and snacks.
- Team events (Summer, Christmas, afterworks, etc.).
Recruitment Process :
- Video interview with an HR team member.
- Interview with Cyril, our CEO.
- Practical case study.
iObeya is an equal opportunity employer and is committed to providing a safe and inclusive workplace. We value honesty, transparency, teamwork, and believe the whole is greater than the sum of its parts. We focus on people, collaboration, and enthusiasm: everyone shares in the success of the company, regardless of role or title. Join us!
